K9s For Warriors saves lives at both ends of the leash. As the largest Service Dog program for Veterans in the United States, it pairs Veterans suffering from PTSD, traumatic brain injury and/or military sexual trauma with highly-trained Service Dogs, the majority of whom are rescues – all in efforts to end Veteran suicide and Warriors to a life of dignity and independence.
K9s For Warriors saves lives at both ends of the leash. As the largest Service Dog program for Veterans in the United States, it pairs Veterans suffering from PTSD, traumatic brain injury and/or military sexual trauma with highly-trained Service Dogs, the majority of whom are rescues – all in efforts to end Veteran suicide and Warriors to a life of dignity and independence.
K9s For Warriors is ready to advance its brand and value proposition and to bring more Veterans, animal welfare advocates and funders into its network to showcase the organization’s emerging role as a leading national Veteran Service Organization (VSO).
Concepts performed a communications assessment including conducting intake meetings to gather input and insight on the organization’s strengths, challenges and opportunities. Concepts developed five communications objectives, identified primary and secondary target audiences, and created core messages for each audience. Concepts delivered a communications audit and outreach tactical plan.