ADA

Delivering on “At Your Service”

To start, Concepts worked with the Mid-Atlantic ADA Center to refresh its national Hospitality and Disability initiative with a new logo and additional materials for hotel front-desk staff. In addition, Concepts developed a new section for the Center’s popular Accessible Meetings, Events and Conferences Guide. Reflecting the significant increase in online events as a result of the COVID-19 pandemic, this new section outlines strategies for ensuring full inclusion of people with disabilities in virtual meetings and conferences, from pre-event planning to event execution to post-event follow up. Concepts also developed a one-page fact sheet synthesizing this information.

“The Practical Employer and the ADA: Successful Hiring Video” Series

Concepts also produced three videos for the Mid-Atlantic ADA Center, all targeted at employers and focused on increasing accessibility during the recruiting and hiring processes: “How to Write Good Job Descriptions,” “How to Make Sure Your Job Recruitment Activities are Accessible and Inclusive,” and “Job Applications and Interviews: How to Make Sure Your Process is Accessible.” Each of these captioned, audio introduced videos uses photographs and video footage of diverse people with disabilities working in a variety of environments to highlight important employer responsibilities under the ADA.

Putting the Center on the Airwaves

The Mid-Atlantic ADA Center also enlisted Concepts to take its message on the airwaves. This entailed drafting and professionally recording 15- and 30-second radio public service announcements (PSAs) and distributing them to stations in the six-state region the Center serves: Washington, D.C., Delaware, Maryland, Pennsylvania, Virginia and West Virginia. The spot was distributed in late September 2021.