Hope Adler is a strategic marketing professional with nearly 20 years of experience working with businesses, nonprofit organizations, and federal, state, and local government agencies. She specializes in developing marketing strategies, optimizing business processes, and leading comprehensive stakeholder engagement initiatives. Her expertise includes organizing virtual and in-person events, executing social media campaigns, leveraging crowdsourcing techniques, and developing and implementing surveys to drive meaningful engagement.
Hope currently provides technical assistance and outreach support for the State Exchange on Employment & Disability (SEED), where she manages its Salesforce system after leading its initial implementation. In addition, she conducts research, performs policy analysis, and supports SEED’s collaboration with subject matter experts and elected officials.
During her time at Concepts Communications, Hope served as the project manager for ePolicyWorks, where she provided strategic, technical, and design support for its award-winning online dialogues. Her responsibilities included developing and implementing stakeholder engagement strategies, producing communications materials, and supporting interagency facilitation and collaboration. Hope also managed and conducted an extensive training program for ePolicyWorks that included in-person trainings, webinar demonstrations, recorded videos, and supporting materials.
She has also contributed to key federal initiatives, providing communication, editorial, and technical support for the U.S. Department of Labor’s Employment Laws Assistance for Workers and Small Businesses (elaws) Advisors. She helped launch the Campaign for Disability Employment’s What Can YOU Do? initiative and supported its subsequent public awareness and communications outreach efforts.
Before joining Concepts Communications, Hope was a manager at BearingPoint, LLC, where she worked with major corporate and government clients, including Boeing, General Electric, and Orbital Sciences, as well as the U.S. Department of Housing and Urban Development (HUD), NASA, and the U.S. Postal Service. She developed and implemented large-scale surveys for HUD’s Real Estate Assessment Center, briefed officials and political appointees on survey findings, and conducted extensive technology transfer market research for NASA.
Hope holds a Master of Business Administration with concentrations in strategy and finance from the University of Maryland and a Bachelor of Science in economics from the University of Delaware.